Franchise 500 2023
Franchise 500 Rank
N/R Not ranked last year
See the Full List
Initial investment
$162K - $294K
Units as of 2023
42 Increase 2,000.0% over 3 years

Company Overview

About Graze Craze

Industry Food
Related Categories Miscellaneous Food/Beverage Businesses, Food: Retail Sales
Founded 2020
Parent Company Graze Craze Franchising LLC
Leadership Cory Hibbard, Brand President
Corporate Address 2121 Vista Pkwy.
West Palm Beach, FL 33411
Social Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest
Sponsored Content

More from Graze Craze

Our Mission

Turning eating into an experience through stress-free charcuterie spreads.

The Graze Craze Opportunity

While making charcuterie boards is a hobby for some, many consumers find the process time-consuming and intimidating. Graze Craze allows them to delight in boards that look just like the ones they favor online but taste even better. Customers love us for the quality of our products because they know that each Graze Craze charcuterie board is guaranteed to be fresh and delicious. They also value that they can take advantage of delivery options in each of the areas we serve—we have taken convenience to a new level! 

Graze Craze was founded by a U.S. Air Force veteran with experience in the food industry, who saw the demand for high-quality, convenient charcuterie boards. After successfully testing out her concept, she opened her initial locations and immediately built her customer base. 

Experts In Grazology™

In addition to fresh fruits, vegetables and fresh baked breads, Graze Craze specializes in fresh Salamis like sweet coppa, hot soppressata, Italian prosciutto, black pepper crusted salami, and premium cheeses such as hatch, green chili, red wine merlot, and smoked gouda. As a Graze Craze Grazologist™ you will be equipped to put together the best charcuterie boards and boxes for your walk-in customers, corporate accounts, or catering opportunities.

  • All house made sauces, dips, & jams
  • Breads are baked fresh daily
  • Eco friendly packaging
  • Keto friendly, gluten free, & vegetarian options
  • Concierge level of customer service
  • Always free delivery

Our Customers

Graze Craze customers run the gamut from moms looking for a change of pace at snack time to corporate leaders who need catered food for events. No matter how big or small the orders, customers appreciate that they can place them online and in-store with the advantage of free delivery.

A few of the people that make up our dedicated customer base include:

  • Families looking to spice up special occasions
  • Couples who fancy a romantic picnic
  • Businesses that want to show their appreciation to employees and clients
  • Church and community groups in need of catering
  • People with special dietary restrictions that can’t eat processed foods

Our Stores

Graze Craze stores are simple to establish and operate. Since we don’t do any cooking on-site, you don’t need to invest in costly kitchen equipment. 

Your employees become Grazologists™, taking each customer’s unique needs and preferences into account to create the perfect charcuterie experience. Customers are free to order right off the menu or request a custom box created to their liking.

World-Class Support

Every Graze Craze franchisee will benefit from the expertise and personal attention they will receive from the support team. Our skilled professionals will provide comprehensive world-class training, marketing launch expertise and ongoing programs to ensure you get off the ground quickly.

Real Estate & Financing 

  • Location & set-up assistance to ensure your locations capitalize on exposure opportunities
  • The dedicated real estate team assists with demographics and lease negotiations on your behalf
  • 3rd party financing opportunities available

Training

  • Comprehensive training program at our West Palm Beach, Florida world headquarters 
  • On-site training at your location
  • Access to online training tools and collaborative systems
  • In-depth franchise operations manual

Marketing

  • Grand opening program, PR campaigns, online marketing solutions, printed materials and ads created by in house marketing team
  • Advertising programs designed to provide ongoing solutions for driving traffic to your store and website

Ongoing Support

  • Ongoing visits and communications from our support and executive staff
  • Private access to valuable information and ongoing programs to help your location grow
  • Regional meetings and national conventions

Business Overview

Franchising Since 2021 (3 years)
# of employees at HQ 224
Where seeking

This company is offering new franchises throughout the US.

This company is offering new franchises worldwide.

# of Units 42 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Graze Craze franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
$49,500
Initial Investment Information Circle
$162,484 - $294,292
Cash Requirement Information Circle
$50,000
Veteran Incentives Information Circle
20% off first-unit franchise fee, with additional discounts for additional units
Royalty Fee Information Circle
6%
Ad Royalty Fee Information Circle
2%
Term of Agreement Information Circle
35 years
Is franchise term renewable? Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing Graze Craze has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

Classroom Training 67.25 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Grand Opening
Online Support
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
Social Media
SEO
Website Development
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
No
Can this franchise be run part time? Information Circle
No
# of employees required to run 3-5
Are exclusive territories available? Information Circle
Yes

Additional Rankings

Curious to know where Graze Craze ranked on other franchise lists? Find out below.

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022