You can be on Entrepreneur’s cover!

Scrabble Makes First Change to Its Board in Over 75 Years The new roll out is only available in Europe as of now.

By Emily Rella

entrepreneur daily

The beloved game of Scrabble is a favorite pastime for grammar buffs and gameplay strategists who like to show off their skills in creating and remembering words.

But market research conducted by maker, Mattel, found that Gen Z favors collaboration over competition and that the game can be a bit intimidating, especially for people not well-versed in the English language or for those who haven't played in a while — now that's about to change.

After more than 75 years, there will be a new version of the classic Scrabble game that's more "collaborative."

Related: Gap Hires Mattel Exec as CEO

The game, called "Scrabble Together," will feature a double-sided board — one side is a standard Scrabble board, and the other side is a "collaborative and faster-paced" game to make gameplay "more accessible for anyone who finds word games intimidating."

When players opt-in to play Scrabble Together, they will compete in different challenges as a team in addition to having access to using "helper cards" if the game gets too difficult.

"Scrabble has truly stood the test of time as one of the most popular board games in history, and we want to ensure the game continues to be inclusive for all players," said Global Head of Games at Mattel, Ray Adler, per CNN. "For anyone who's ever thought, 'word games aren't for me', or felt a little intimidated by the Classic game, Scrabble Together Mode is an ideal option."

Related: Mattel Is Hiring a 'Chief Uno Player' to Play Uno Quatro as a Side Hustle and Earn $17,000

However, as of now, the new version of the game is only available in Europe. A company representative told the Associated Press, that there are no plans to bring the new version of the game to the U.S.

Since its rollout in 1948, it's estimated that over 165 million Scrabble boards have been sold throughout 120 countries.

Mattel was up just over 5% in a one-year period as of Wednesday afternoon.

Related: 5 Boardgames That Teach Us About Entrepreneurial Leadership

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Insurance Agent Started a Side Hustle Inspired By Nostalgia for His Home State — Now It Earns Nearly $40,000 a Month

After moving to New York City, Danny Trejo started a business to stay in touch with his roots — literally.

Business Culture

How to Establish and Maintain Effective Work Boundaries as an Entrepreneur (and Why It's Important)

Learn how entrepreneurs can set clear work boundaries to achieve better work-life harmony, enhancing productivity and overall well-being.

Growing a Business

Want to Become an Industry Leader? Be a Guest on Podcasts — But Not the Ones You Think

If you are trying to promote your new product or service, there's a simple yet effective way to stand out from the rest.

Marketing

How to Overtake Your Competition With Creative Brand Precision

Here's how challenger brands can stand out through striking design and how they draw a clear line between them and the incumbents.

Business News

CPI Report: Inflation Rose More Than Expected in March, Driven By Housing and Energy Costs

The average U.S. household is paying $227 more per month for goods compared to one year ago.