Branding

From personal branding or corporate business branding, entrepreneurs know a strong branding strategy and design are imperative to success. Learn more, here.

Legal

Is the Company Tagline You Want to Use Already Someone Else's Trademark? Here's How to Avoid Legal Issues and Infringement.

Emphasizing the importance for small business owners to ensure that their chosen company taglines or trademarks are not already registered, to avoid potential legal issues and infringement on someone else's intellectual property.

Growing a Business

6 Ways to Pioneer Creative Content with AI the Right Way

Here's how creative marketing teams can leverage AI while maintaining credibility and an authentic connection with their audience.

Marketing

This Is the Framework You Need to Create a Brand Worth Your Customers' Loyalty and Make More Money Doing It

The first impression your customers will get of your business in this day and age is your website — so it needs to be created with intent. Here's how to use compelling storytelling on your website and one specific framework to capture their attention.

Branding

How to Better Manage Your Brand's Reputation in the Digital Age

In the review economy, a proactive approach to addressing complaints can help brands rise above negativity.

More Posts on Branding

Starting a Business

Entrepreneur+ Subscribers-Only Event | April 17: This Couple Turned Their Unconventional Thinking Into a Million Dollar Business — Here's Their Advice to New Entrepreneurs

You can get Entreprenur+ for free! Use code 1FREE and get access to all member benefits, including our next Subscriber-Only Event with the founders of one of the fastest-growing direct-to-consumer brands.

Branding

How to Maintain Brand Authenticity in an Increasingly Skeptical World

What does it mean to be truly authentic, and how do you convey authenticity to consumers? Here's what you need to know.

Starting a Business

The Most Successful Entrepreneurs Know How to Say 'No.' Here's the One Exercise You Need to Learn This Skill.

There's a robust correlation between success and having the ability to say "no" to opportunities that don't serve you. Here's how can learn how to master the art of saying "no," too.

Branding

How This Entrepreneurial Couple Is Revolutionizing Brand Loyalty

Wife and husband co-founders Amanda Huh and Stephen George discuss the launch and growth of their powerful membership platform Amaze.

Side Hustle

This Mom Started a Side Hustle After a 'Shocking' Realization in the Toy Aisle. Her Product Was in Macy's Within the Year — Seeing Nearly $350,000 in Sales.

Elenor Mak, now founder of Jilly Bing, didn't plan to start a business — but the search for a doll that looked like her daughter inspired her to do just that.

Growing a Business

The Brand Whiz Behind Sun Bum Is Famous For Making Boring Products Fun. Then, This One Stumped Him.

Everything Tom Rinks touched turned to gold until he took on a brand launch at Target that fizzled. Then, he found a creepy doll on Ebay, and he saw a way forward.

Leadership

Want Success? Invest in Your Biggest Enemy

Whether you want to earn the highest figures, reach the peak of your professional career or become a better all-round person, investing in yourself is non-negotiable.

Side Hustle

I Started a Semi-Passive Side Hustle That Earns $33,000 a Week on Amazon: 'Selling There Is a No-Brainer'

Dr. Jenny Woo wanted to create a product that would help people connect, and it turned out to be a lucrative one.

Marketing

AI is the Antithesis of Authenticity — But There's Hope. Here's How We Can Align Our Human Values with AI.

Everyone's talking about AI. There's excitement, fear, apprehension and confusion. So, how should you use it for your business? It's really a question of brand values.

Starting a Business

She Never Wanted to Start a Business, But Chronic Insomnia Was Motivation — Here's How She Achieved 8 Figures in Sales and 8 Hours of Sleep a Night

Dr. Kathrin Hamm, founder and CEO of sleep-wellness company Bearaby, wanted to find a solution for her sleeplessness — and the products on the market weren't cutting it.