I Am Laura Deems
I’m the most approachable artist you’ll ever meet.
But I promise that’s exactly why you’ll never forget me or my work. I make the “intimidating world” of art fun and lighthearted. Some joke I’m the best listener in the world. I see people and make a room lighter. I can associate with anyone.
I. What would it look like if I believed in myself?
The previous conversations had around Breakouts stirred something in me. It called out an emotion I had to act upon. I no longer wanted to continue coasting through life.
II. What if I then invited others to believe in themselves?
It made me want to claim ownership and start believing in myself. It made me want to finally step into becoming the person I see in my own work.
III. How can I show that with my work and my voice?
Not being afraid of what people think I should be, what I actually am, or should become. Breakouts helped me own what I have worked so hard to build.
Growing up, I remember walking into Neiman Marcus with my mom and seeing these amazing fur mittens. I wanted them. I imagined what it would feel like walking into my second-grade classroom wearing them. Those mittens would make me feel like somebody. Which lead me to think someday I am going to make something beautiful for people like me.
When I first started painting, I always thought most play it safe. They keep the soft, pastel palette. They make it easy to digest and somewhat already known.
I wanted to make it different. From the beginning of presenting my work to the public, my mind was blown by the response. Those clients of that calibre wanted my work. I had no clue what I was actually doing but was deemed the next big thing…the next Sally.
This encouraged me to take the leap after college and move to Charleston to start my career. To fully get my footing and figure out what I wanted my work to be about and truly what I wanted to be about. I saw a hole in the system that not many people my age had access to real art. I always wanted to be approachable. I didn’t want to be this out of reach thing, which is where the releases came into play. I was selling 22 x 30-inch paper for three hundred bucks which, of course, made it all the buzz. There was a limited supply available, and it was all first-come, first-serve.
People went wild over it. And to this day, I still have those releases, but that price point has steadily inclined. While success has come quickly, I lost my own voice in the mix of attempting to be more professional somewhere along the way. I lost it in fear of what it would look like if I didn’t do my releases the same way every time.
I tried to make my business model look like those friends of mine who were in graphic design, PR, and travel. In doing so, I feel I have lost my edge. I feel it feels basic and mainstream. And that excitement over releases selling out in 10 minutes has faded in the back. I don’t know those people, and those people don’t know me.
At 26, standing where I am standing is empowering but also stimulates more fear.
IN MY WORLD
Random people approach me, immediately feel comfortable, and probably share way too much. It’s a mix of looking like a sixteen-year-old and telling the truth in a world of bullsh*t.
My brand is Laura Deems. A southern female artist that has been called forever the next big thing.
I wonder when that next big thing will become the big thing. I’m a person who wants to have her work deemed “smart”, something worthy of hanging on your wall.
I’m not afraid of being someone different from who people deem me to be, or being a disappointment in person.
The Laura Deems brand is a warm hug. it is a hold your damn shoulders back and show the world who you are. It calls you to state what you have, and interact. To be where your feet are. To see and feel fully.
I welcome you into my world and ask you to become the story.